Brand story

RARELY ALIKE IS A FASHION LABEL BORN IN LONDON, 2021. THE BRAND NAME WAS INSPIRED BY INDIVIDUAL DIFFERENCES. WE HOPE THAT EVERYONE COULD FIND A COMFORTABLE AND SELF EXPRESSION IN THEIR STYLING.

THE LABEL SEEKS A BALANCE AMONG COMFORT, AESTHETICS AND PLAYFULNESS IN EVERYDAY CLOTHING WHILE CONSTANTLY PUSHING BOUNDARIES. PERSEVERING IN THE FINENESS OF FABRICS AND COLOURS, WE HIGHLIGHT THE BEAUTY IN FEMALE BODY WITH IMPECCABLE DETAILS AND PRECISEPROPORTIONS.

RARELY ALIKE 'S COLLECTIONS FORM A VERSATILE AND EMPOWERING WARDROBE FOR ROMANTIC AND SPONTANEOUS URBAN FEMALES.