RARELY ALIKE is an independent designer brand founded in London in 2021. The name reflects a celebration of individuality, inviting women to explore a balance between comfort and self-expression through personal styling.

Our design philosophy blends practicality, aesthetics, and a touch of playfulness. We continuously refine proportions, fabrics, and color composition to enhance the silhouette with quiet precision. Designed for romantic yet independent urban women, Rarely Alike offers versatile wardrobe choices for diverse moments of life.